Many job seekers are frustrated by the progress (or lack of progress) in their job searches. They are looking for a job, so they reach out to some friends and colleagues, answer ads online, contact a few agencies, and then wait for a response. This "lottery approach" to job hunting is very reactive, and the results may be disappointing.
A proactive, organized approach to job hunting involves developing a plan - a written marketing plan. This marketing plan will consist of a list of companies that are in the right industry, location, etc., and are companies to directly contact. They might not have advertised openings right now, but there are people who fill jobs today - who might not be there next week, or next month. Identifying potenial employers and developing strategies to reach out to those companies will give job seekers an edge and a feeling of greater control.
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